YOMP Co x DEKA Europe
Official Ruck Division Sponsor – UK DEKA 2025 & 2026
We’re proud to announce that YOMP Co is now the official sponsor of the UK DEKA Ruck Division for the 2025 and 2026 seasons.
This partnership marks a major moment in the UK functional fitness scene — one where rucking gets the recognition it deserves. Whether you're a first-timer or a seasoned OCR athlete, the rise of ruck-focused competition offers something powerful: a challenge that tests physical strength, mental resilience, and disciplined training.
Together with DEKA Europe, we’re helping to elevate rucking from underground grind to a respected performance outlet — and giving athletes across the UK the gear and support to back it up.
Rucking Is More Than Just Carrying Weight
At its core, rucking isn’t about how much you can carry — it’s about how far you’re willing to go.
- Embracing controlled discomfort
- Showing up even when it’s hard
- Training with a reason, not just a routine
At YOMP, we live this. Our gear is built for people who understand the value of load — physically and mentally. Whether you’re yomping through the Peaks or stair-sprinting with a pack in East London, it’s not just exercise. It’s discipline.
“Rucking is mindset-first. It’s the test you don’t need a gym for — just a pack, a plan, and the will to carry more.”
— YOMP Co
This isn’t a traditional sponsorship. It’s an alignment of purpose.
Why This Partnership Matters
We’re not slapping logos on banners. We’re showing up where it counts.
Together, YOMP Co and DEKA Europe are committed to:
- Legitimising rucking as a mainstream training tool and competition format
- Equipping athletes with rugged, reliable gear for their training and race days
- Inspiring new participants to step up, load up, and test themselves in a new way
- Providing coaching, structure, and content that makes rucking more accessible and rewarding to train for
Whether you're training for speed, stamina, or mindset, rucking is one of the most transferable and accessible modalities out there. And we want more people to experience what it can do.
It’s About More Than Just Events
This partnership is about culture.
We believe in the community-driven, mental toughness–focused nature of rucking. And we know it goes far beyond race day.
Whether you’re a gym regular, a weekend warrior, or someone looking to rediscover their edge — rucking builds more than muscle. It builds resilience, confidence, and a mindset of self-reliance that carries over into every part of life.
We’re here to support that journey, in every way we can. With the right gear. The right mindset. The right community. And now — the right platform to test it.
“When one person carries more, others follow. Rucking is contagious — and empowering.”
Stay Ready — 2026 Is Just the Beginning
We’re not here for a quick collab. This is a long-term commitment to the growth of rucking across the UK.
So if you're already training, keep going. If you're just getting started — welcome. If you’re ready to test yourself, there’s never been a better time to jump in.
And as we build, evolve and compete — we’ll be right beside you.
Pack loaded. Shoulders up. Always ready.
Train with purpose. Move with intent. YOMP on.
